About us
About Us
Our journey began modestly—producing lapel pins for the United States market. Over the past 20 years, we have evolved into a trusted global supplier for major retailers, delivering diverse product categories across multiple industries.
Metal craftsmanship has always been at the core of our business. We manufacture in-house within our 10,000 m² production facility, giving us direct control over quality, lead time, and technical execution. From badges and trims for backpacks, caps, and apparel to structural components across product lines, our manufacturing capability forms the backbone of everything we do.

Integrated Supply & Sourcing Advantage
Located within the manufacturing hub of Southeast China, we are deeply integrated into the regional supply ecosystem. Our work supplying metal components naturally expanded into adjacent materials and categories — including PVC items for toys, towels, and promotional goods. This industrial proximity allowed us to organically develop a sourcing division built on real manufacturing relationships rather than transactional purchasing.
Today, we combine our own production with a carefully cultivated supply network to provide a wide product range where we hold genuine technical and commercial advantages. Because we are manufacturers ourselves, we communicate with factories as partners — collaborating, supporting, and supplying — not merely negotiating. This perspective gives us uncommon visibility into production realities and a deeper understanding of the supply chain than traditional trading companies.
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Your Promotional Product Partner
Meet our product specialists
Dedicated professionals driving our success
Vali Liu
Chief Executive Officer
Founder and chief visionary, Vali is the driving force behind the company. She is passionate about developing innovative promotional solutions that meet client needs.
David Li
Chief Commercial Officer
David loves tackling new projects. With his extensive experience in promotional marketing, Mich has guided the company to new heights. David is a visionary leader.
Rain Wei
Chief Technical Officer
Rain is passionate about her work in promotional marketing. He leads a team of creative designers and connects with clients to bring their visions to life.
Tommy Tang
Chief Operations Officer
Oversees end-to-end production and sourcing operations in China. Manages suppliers, ensures quality, delivery and cost control for overseas clients. He is committed to driving brand success through effective promotional strategies.